It means that folks with little to no technical experience (read: authors of WiReD articles) will latch onto the new buzzword and start regurgitating it left and right, eventually tricking other technologically-illiterate people to latch onto it and start pelting me with questions like "OMG DID YOU HEAR ABOUT VENOM???!!!" and "OMG U BUTTR PASH UR SURVURZ OMGOMGLOL!!!!111one" instead of letting me do my job. All because the publishers want to satisfy their attention-seeking desires ("LOOK AT ME I FOUND A SECURITY BUG AND GAVE IT A HIP COOL BUZZWORD I'M SO SPECIAL!!!!").

I personally don't like the trend for the same reason why I dislike terminology like "ninja" or "rockstar" or "badass" or "devops". It cheapens computer science/engineering into resembling something a bunch of hip middle schoolers yammer on about alongside their video games and their skateboards instead of the multi-billion-dollar professional field it actually is.

Personally I feel that the presentation seems a bit inefficient. Lot's of extra graphics instead of putting up more important information up front.

The added design here seems a waste of effort and not really adapted to the targeted audience.

EDIT: The xen advisory gives you all the info you need in a couple of block of text: http://xenbits.xen.org/xsa/advisory-133.html