I still don't understand what kind of standing the Arduino brand stealers (formerly Smart Projects, first manufacturers of Arduino) have to take over the brand worldwide.
That is sort of like holding the town hostage with a bunch of guns.
From the sequence of events it does not seem like this was an "unplanned" event by Arduino SRL. It will be interesting to see what happens next after the Genuino brand starts getting pushed.
That's really the part I'm stunned about. How did they get leverage to get distributors to sign that? The article said "or pay a fine", how is that legal?
From http://en.wikipedia.org/wiki/Arduino#Legal_dispute
At the end of 2008, Gianluca Martino's company, Smart Projects,
registered the Arduino trademark in Italy and kept this a secret from the
other co-founders for about two years. This was revealed when the
Arduino company tried to register the trademark in other areas of the
world (they originally registered only in the US), and discovered that it
was already registered in Italy. Negotiations with Gianluca and his
company to bring the trademark under control of the original Arduino
company were not successful, and in 2014 Smart Projects began refusing to
pay royalties. Smart Projects appointed a new CEO, Mr. Musto, who
renamed the company to Arduino SRL and created a website named
arduino.org, copying the graphics and layout of the original Arduino.cc.
This resulted in a rift in the Arduino development team, and although all
Arduino boards are still available to consumers, and the designs are
open source, the implications of this are uncertain.