subjective ones, like "head and shoulders" patterns, are totall bollocks. Objective ones, like MACD, EMA, RSI, etc... can be useful when applied correctly.
Unfortunately it seems like the author of the paper was working with some very naive use cases, causing him to not get very good results (I will admit, I only skimmed the paper as it didn't seem that useful to me).
I can tell you from first hand experience that technical analysis trading strategies, when applied correctly, are very, very, very effective.