> People have the option of not paying so a lot of them won't.

But a lot of them will. They will pay for ease of access, legal access, and a good user experience.

If the industry had focused its energy on those willing to pay instead of those not willing to pay, maybe the UX Popcorn Time provides today would have been available as a legal subscription based service.

Just look at Spotify. Yes, a lot of people still don't pay for the music they consume, but a lot of people do. Pirating of music has certainly seen a decline, even if we may never get rid of it completely.