> Wasn't there web services before WCF to deal with SOAP?
Yes, you used Web Services to deal with SOAP messages. But SOAP was never the problem. WS-* was.
> These variety of specifications are the basic web services framework established by first-generation standards represented by WSDL, SOAP, and UDDI.[1] Specifications may complement, overlap, and compete with each other. Web service specifications are occasionally referred to collectively as "WS-", though there is not a single managed set of specifications that this consistently refers to, nor a recognized owning body across them all.
http://en.wikipedia.org/wiki/List_of_web_service_specificati...
I also don't understand why people think that "enterprisey" is inherently a bad thing? It was designed to be used in the enterprise. This is evident in it's relationship to SOA, which is basically its raison d'etre. When you build apps in enterprise environments you have to put with all kinds of crap to appease auditors and to adhere to various acts and governance frameworks and protocols so that you can maintain your position on whatever Stock Exchange etc. That's just the nature of the beast.