Imagine that a scientist designs a very intelligent experiment to test a plausible hypothesis - she has an excellent plan to analyze the results (pre-registered, to avoid p-value hacking) - and after doing the experiment, she finds no evidence of the effect that she was looking for. Why should the result (which is the only thing the scientist is not in control of) determine the reward given to the scientist? Funding should be given to investigate a particular phenomena, not to find high impact results.