This is not a ridiculous statement. You should inform on the theory -- there are many basis for morality modeled by theories as diverse game theory, social dynamics, utility theory and evolutionary dynamics.
Of course, I wouldn't dare say a single definition is unequivocally better or something, but there are models.
I think a large part of the world lacks even baseline education and stability that would be required to make a principled choice on morality. And then (specially in that region) there are complicated matters such as religious fanaticism and ethical rivalry -- things which hopelessly lack even self-consistency in the scientific sense.