When Google was picking up steam back in the early 2000's it seemed wonderful because there were so many immediate benefits. Now, 10-15 years later it's clear how much power we gave them and what opportunities we lost in doing so. Instead of "free" stuff we could have worked towards a model of privacy and reasonable subscription fees where user-tracking and advertising weren't the default business model of the internet. But we didn't look ahead, we just said "Give us that shiny new thing!"
I hope I'm wrong but Uber looks the same to me, it's that nagging feeling of somebody's gonna have to pay the piper.