In Ireland we have a scheme where an unemployed person can get an extra 50 euro a week on their unemployment benefit, in return for which they do an internship for a private company, which must at least in principle be training-oriented. In practice, this can cause a problem where these 'internships' displace the need to create real jobs.
The (rather idealised sounding, by the NYT's description) European version is about keeping people engaged with society by giving them things that feel like work so they have colleagues, a familiarity with working practices, and a feeling of usefulness.
The British version seems to regard sitting at home while unemployed as an outrageous privilege; drudgery must be imposed on those people otherwise they're better off than the 'hardworking' people who must suffer commuting and not seeing their family. A previous version was declared illegal, so the government enacted "emergency" legislation to retroactively legalise it. http://www.politics.co.uk/news/2013/03/19/ids-emergency-jobs...
"We are giving you this free lunch, because we're uncomfortable with people starving to death in a first world country, but in order to maintain the strict ranking that citizens are only allowed happiness in proportion to their income, we're going to inflict useless activity on you. Don't have a nice day or it'll come out of your benefits."
(Current debt is being issued at 0.5% interest rates, a historic low)