Do you sell a product or service online?
customerfind.posterous.com
customerfind.posterous.com
As for 2.0, it doesn't really say what it does, other than that it helps you contact people who mention keywords you're tracking. Does that mean you can now auto-spam with them with an @ reply? I sure hope not. Is it a Twitter app with search built-in?
Full disclosure: I'm one of the co-founders of MightyBrand, a social media monitoring and engagement application. Early on, we made the mistake of mass-following to get followers, and I really regret it. We ended up un-following every single person and then following just a few relevant folks. It's slower, but more authentic, useful, and sustainable.
It's no longer automated. It's a HUD/sales pipeline for intelligent humans.