This is a really good example of why you need a 'hacker' in your startup, in the traditional 'one who is good at building ad hoc systems' sense. Having awesome technologists who can write brilliant, well-tested and robust code is certainly useful, but a lot of the time in the early stages of a company you just don't have time. You have a problem and it needs to be solved fast. Most things can be fixed later when the initial traction turns in to cash. Until then, hack all the things.

Note: I might be biased because hacking things together is what I'm good at.