This was really interesting, but it just seems like they chose the wrong fulfilment partner for their warehousing and logistics. I work for a third party warehousing and logistics company in AU, but we specialise in receiving orders from external parties in electronic formats and providing tracking information back to the orderer. People think that warehousing/distribution companies are all the same, but there are a lot of different niches. Some are strong with bulk shipping, some with small and fiddly picking, some with large national campaigns that need simultanous delivery. You need to do your research and look for which suppliers are being used by other companies that have a similar distribution profile to you.