This is the single biggest change in how I filter ideas these days. Few years ago between two competing ideas, I would go with the "cooler" one(ie. one I liked more).

These days I start out thinking about any idea from the perspective of distribution. If I have an idea with no clear path of distribution(and revenue), it is an automatic no-go. I think a lot of Valley folks have learned this in past few years.

It can't be a coincidence that VCs in general are blogging more about sales: http://southeastvc.blogs.com/southeast_vc/2009/11/vcs-hear-i...