Exactly, I would claim the author to be a fool if this wasn't included.... we are all entrepreneurs here, right?
In the same way I never batted an eyelid with David Welton's Slicehost vs. Linode[1] article. It was informativve and unbiased and I was happy to provide some incentive back for that.
[1: http://journal.dedasys.com/2008/11/24/slicehost-vs-linode ]