Not necessarily. Firstly, the only reason people purchase a stock is for that stock to be worth more in the future, they're taking a risk and making an investment. Nothing at all wrong with that. Secondly, I'm a Google shareholder, one who hopes the stock will be worth more in the future than I payed for, the advertising business is very important, the advertising business is essentially funding all their other ventures, which have the potential to replace the ad business and continue the cycle.