Using Gradle for Testing Mobile Apps on Real Devices

This was submitted 2 weeks ago with a comment here: https://news.ycombinator.com/item?id=9603867

My question in the comment was how we distinguish between needing and not needing an equals sign in the Gradle DSL, such as in the example given...

    testdroid {
      username  "account@email.com"
      password "password"
      deviceGroup "MyTestDevices"
      cloudUrl  =  'https://cloud.testdroid.com' // <<<<<<<<<<<<<< WHY THE = SIGN HERE ?
      projectName "Project 1"
      mode "FULL_RUN"
      testRunName "Custom test run name"
      deviceLanguageCode "en-US"
      hookUrl "http://localhost:9080"
      scheduler "PARALLEL"
      testScreenshotDir  =  "/sdcard/abc" // <<<<<<<<<<<<<< WHY THE = SIGN HERE ?

      appCrawlerConfig{
          applicationPassword = "appPassword2" // <<<<<<<<<<<<<< WHY THE = SIGN FOR THESE ?
          applicationUserName = "appUsername2"
      }
    }

Sounds like Gradle needs something more consistent than Groovy for its DSL. Maven's XML seems more consistent, and if your IDE doesn't handle the XML to your satifaction, you can easily use another language on top of it from the many choices available, e.g. https://github.com/takari/polyglot-maven