Call me obsessive but once I've fixed that, their entire article read better.
Call me obsessive but once I've fixed that, their entire article read better.
Most blogs are single column. Justifying the text will create variations in the space between words which makes it harder to read with little benefit other than an overall aesthetic that may or may not be more pleasing to look at as a whole.
Alternately, you may get lower conversion as the aligned text creates a "stop here" signal that makes the reader less likely to wander into the ad space. Should be worth A-B testing.
In a web browser, text composition is done line by line (because that was more practical for the compute resources available in 1995, and no one has bothered to implement the better alternative, even though every device used today has more than enough CPU to handle it), there is no hyphenation, and you can forget about optical adjustment. As a result, justified text invariably looks like complete garbage, with dramatically varying amounts of space from line to line. These turn into distracting “rivers” of whitespace running down the page.
This site does a good job explaining the issue - especially with the two gifs that show the problem of how browsers/CSS handle justified text.
http://designforhackers.com/blog/never-justify-type-on-the-w...