It's pretty impressive how LEGO has changed its destiny in the last 10 years, given this: [1]

  In 2003, The LEGO Group faced a budget deficit of 1.4 billion DKK (220 million
  USD at then current exchange rates; equal to EUR 175 million),[40] causing
  Poul Plougmann to be replaced by Kjeld Kirk Kristiansen as president. In the
  following year, almost one thousand employees were laid off, due to budget
  cuts. However, in October, 2004, on reporting an even larger deficit, 
  Kristiansen also stepped down as president, while placing 800 million DKK of 
  his private funds into the company.

Right now, LEGO is the largest toy company in the world, surpassing Mattel since late 2014. [2]

[1] https://en.wikipedia.org/wiki/The_Lego_Group#Financial_resul...

[2] http://time.com/money/3268065/lego-largest-toy-company-matte...

Quite the opposite (it wasn't struggling in 2013 either). The move into franchise-branded sets (Star Wars, etc.) hasn't been popular with purists, but has been great for business, catapulting the company from a strong niche company to either 1st or 2nd largest toy company in the world (possibly behind Mattel). Revenue over the past decade has approximately quadrupled! [1]

[1] http://www.statista.com/statistics/282870/lego-group-revenue...