Yeah, I need some kind up objective function to optimize for before I can answer this poll. What should StrangeLoop do...
* to make the most money?
* to support the dissemination of information?
* to avoid scandal?
* to maximize fun for attendees?
* to maximize fun for themselves?
* to affect the spread of racism?
* to get into heaven?
* to earn my approval?
* to do what I would do?
There is no "should" without imposing some moral framework or other kind of objective function.