> I had drinks with one of the $1 billion "unicorn" CEOs last night, in a trendy Noho bar in London.

Where the hell is "Noho"? Is this some ridiculous attempt to Americanize London by trying to rename parts of it after bits of New York?

If the author means the area north of Soho, I am happy to point him in the direction of any map of London, where he will see that area labeled "Fitzrovia".

Also, who points out that they were in a 'trendy' bar without covering the word 'trendy' in a fetid, glistening layer of sarcasm? Business Insider journalists, I guess?