But these are engineering principals, not company principals. And "employees" is last, not first. Nor is it particularly clear in what sense employees matter. Saying they matter does not describe in what way, it's a blanket statement. Do they matter that you will pay them at or above market rate? that you will help them with training and certifications? that you'll take care of them when times get tough? You have to spell it out. Really spell it out. Otherwise, it's too ambiguous and it'll get swept under the rug.
each page is 75% art, 25% text. I think this ratio needs to be flipped.
Still, this is something. I don't think it's "done" but it's more than most have.