Is the name a play on "La vache qui rit"?
The name is ringing a vague bell -- maybe there's a childrens' story about a talking hive? No idea, but a quick google didn't find the answer either, so I can't say for sure.
They're also (in my experience) buying a ton of homeopathic remedies for just about everything, which I have trouble not rolling my eyes about, but that's another subject.
For french speaking people, this video explain it: https://vimeo.com/17644285