Popular sentiment isn't really a sensible thing to compare with. Most people have no idea how technology works nor a proper understanding of what they're actually exposing themselves to.
Products like this would be great if they could somehow be plugged into a user's existing, personal ecosystem (cf. concept of distributed personal cloud). I'm working towards this but it'll take time before such things are fully baked [1] (and there's also the question of business models).
Until then, we're just going to see more and more devices that require external back ends to operate and our homes/lives will become ever more porous, to (eventually) ever fewer companies.