A former Googler has declared war on ad blockers with a new startup

I don't see how ad blockers are "bad" - I'm running it on my computer, after all. Don't I get to control what my computer does?

In a larger sense, calling ad blockers "bad" is the kind of thinking that leads to DRM, or government mandated blacklist software. If you can't make interesting ads, go home.

I only recently (last month or so) started using an ad blocker. IMO, if the content is free, ads on a page are completely reasonable. I installed the ad blocker because some websites take it way to far. Don't show a modal box to get me to sign up for your notifications or newsletter - if i want to, i'll find the link. Don't be excessive - I counted 7 ads on Wired's homepage. Seriously? And at least, try to target ads. If i'm reading an article about Apple, I don't want to see an ad for bath tubs from Home Depot because your using tracking cookies and I'm remodeling my bathroom. Show me ads for Apple accessories or software related to Apple.

It's my computer. You don't get to decide what I run on it. If I don't want to run your stuff, you can step off.