* Talking about something you've done? You're selecting for marketing, not programming.
* Letters of recommendation? You're selecting for ability to network, not programming.
* Academic qualifications? You're selecting for persistence, not programming.
* Offline tests? OK right now because they're a minority, but I guarantee if they became the standard, you'd get an astounding amount of cheating.
I'm not a marketer and I really resent how in academia to have any chance you have to "sell sell sell". I appreciate anyone who gives me a chance to just objectively demonstrate my abilities, whether I do well or whether I do poorly.