Another possible title: How to Argue Against Yourself For Fun and Profit.

Maybe not self-referene but reference to the class to which it belongs, cf. Quine's paradox:

"Yields falsehood when preceded by its quotation" yields falsehood when preceded by its quotation.

Did you really not see the part of the article at the very beginning addressing this?

Yes, it is considered harmful to the "Considered Harmful" essays.