All publicity is good publicity, right?
All publicity is good publicity, right?
As for the new IMAX screens, not only is it the size of the screen, but the quality of the projector and speaker setup not to mention the actual proportion of the screen as well.
There are only a handful of "true original" IMAX screens. I'm not hating on their brand, I know they've needed to dilute to actually not go bankrupt, but it's important to note that there is a legitimate difference between "large format" (that's the term that's replacing IMAX for legalities sake and so IMAX competitors can be introduced and undercut IMAX licensing fees) and IMAX.
To be totally honest, they're in a lot of trouble as a company and they desperately need to find a way to save their product before competitors like Regals "RPX Experience" ruin them.
I still love IMAX.