Exactly. I wonder how would this go down if the writer of the article compared IMAX directly instead of quoting a source.
Not that IMAX's response was justified, and I applaud them for backing down, but if Ars is going to be so indignant, they should at least be more accurate.
To give you one example of the rubbish Ars now focusses on, http://arstechnica.com/the-multiverse/2015/01/report-ghostbu...
If there's something meaningful in this article, it's lost on me.
Or the stream of articles of how someone recorded someone else doing something. 18 months ago, Ars was only interested in history, engineering and the arts. Now it's mostly tabloid.