Would this not encourage books to be larger with a lower density of content?
Historically I think, may be, some of the 19 century books like Charles Dickens The Great Expectation may suffer from the problem you mention. These books used to be published like periodicals like a single chapter would be released each week(like soap). It made sense to lengthen them for financial benefit.
I am not sure, kind of anecdotal, but I think lot of people don't read or finish lot of books.