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If you don't like dealing with recycling, consider the effort to be part of the cost of the product. I am all in favor of a "disposal tax" to be levied on goods to offset the societal cost of wasteful packaging, but it would still be passed on to consumers, and soft drink companies are hardly the worst offenders.
Yes, and then stopped. They just unloaded some of their costs on the community. They were then forced to try and clean up their act by public pressure.
To be honest, I'm not singling out Coke -- all manufacturers are part of the problem, even tetrapack-toting ones: the whole "package $item in small $something" concept is environmentally expensive, and all industries must be forced to bear as much of these costs as we can.