Hey, I'm old school. I can identify with them. I like to buy my music. I don't get subscriptions where if I stop playing I can't listen to anything.... but I find myself listening to podcasts-- 2 hour long podcast of EDM. My favorite one has several YEARS of podcasts and despite skipping months at a time I'm still over a year behind. I'm not paying them anything[1], they're not paying the artists anything (it's meant for promotion more than anything else.)
I did buy an album once.
So, even though my habits are different the industry has changed.
Apple is progressive. The whole point of the free trial is to get people addicted to the service. In the long run Taylor Swift will make more money from a free trial than if Apple offered the service without a free trial-- because more people will sign up and ultimately end up with royalties going to Taylor.
I think it's hilarious that Apple is (as ever, of course) portrayed as the bogeyman for trying to market a service that will make the artists more money.
Just like they are constantly derided for taking %30 of revenue (which is a huge improvement over the often %95 and worse terms that you had to accept before the iPhone came out).
Things have changed. I'll try this service and see if it changes my habits. If Tayler didn't make out from it in 6 months then go ahead, complain away and have some data to back it up.
But making a big to do about it now is kinda silly. Like people being mad that Apple gave them a free U2 album. Sure they handled it clunky and If they do it again I'm sure they will be better. But OH! Apple gave me free music! #FirstWorldProblems
[1] near as I can tell, it's a record label that puts out the podcast and I think it's their artists they're putting in it.