Smyte (YC W15) Launches to Fight Online Fraud
techcrunch.com
techcrunch.com
Our developer docs at http://docs.smyte.com/ should have the answers here, but basically you can drop a script tag on your page to get a basic view of what's going on, and use our REST API server-side to annotate that basic view with additional data. Ideally, you'd serialize most of your models to JSON and send them over to Smyte so it can detect patterns and relationships.
Segment is a good idea; I should chat with them.
Definitely check the docs as Pete suggested, but would also like to point out that we'll take just as much data as you're comfortable with and/or can send for privacy reasons.
We have a ton of different signals that make our system tick, but based on whatever you send us it'll function as best as it can.