> You call it Alexa, not Echo. The box says Echo, but you will never interact with it as such. Can you imagine Steve Jobs saying: "here's our big feature for iOS 5, it's called Siri, but you'll interact with it by calling it Yoko"?
I think you're looking at this the wrong way.
The product is the iphone, the human-interaction agent is Siri
The product is the echo, the human-interaction agent is Alexa