What makes you think that "nobody" pays for Sublime? Perhaps you mean, "I'm using this essential tool without paying for and I'd like to believe that lots of other people are also cheating its maker and would they please give me some rationalizations I can use to make myself feel better?" What's the question exactly?
Oh and to answer the original question (why do so many use sublime text without purchasing it), its because they don't want to spend the money and don't have to in order to use the editor
The "why nobody pays for" line reminds me that at one point, a comedy site announced "first person pays for mIrc IRC client!" because really, who would pay for that program? And yet, if you looked at the occasional charity sessions the author held, it appears mIrc was pulling in $40K-$50K per month. Not going to attract VCs, but good coin.
I've been using it for 4 years unpaid, sublime has helped me get my first home. If I was forced to tomorrow because I could no longer use it I'd pay for it immediately, but right now there's nothing pushing me to part with my cash.
So I finally just started using Emacs instead. Setup my keybindings so they're Mac/Sublime Text like and wrote a little custom frame/window manager in elisp to make the application behave the way I want, and I'm free from having to worry about one of my core tools turning into abandonware.
None of that changes your point, that you're still at the mercy / whim of a developer.
Well, aren't we all?
If I released a "pay if you want" product I'd want people to feel like it's worth it and give me money. It'd be hypocritical for me not to pay.
It's:
* Cross-platform
* A small scale team
* One license and I can install it on all my machines
* Excellent plugins [1]
* Fast
* Low memory usage / leaks
* Lovely UI - tabs, distraction free, removal of dividers, scroll bars, text rendering
* Great syntax highlighting (I'm a solarized fan and it's implemented very faithfully)
* Originator of some very good and well implemented ideas (AFAIK) - Crtl+Shift+P, Distraction Free, Document Map
* F12 to go to the definition of the function / method
How much do builders, cab drivers for instance, pay for their tools? Why does a group of people who consider themselves to be a profession have so much problem paying for tools? How much does a doctor, a lawyer, or dentist need to shell out in order to start practising?
This attitude among software developers needs to change. It is no wonder so many software tools are of such poor quality.
I am sure a lot of Sublime and Textmate users easily pay $100 for a night out on the town, so why should paying such an amount for a tool their living depends on be such a big issue.?
The price is also above my imaginary software impulse buy level. If it were $19, I would have already impulse bought a copy.
If it turned into trialware that disabled features after a certain amount of time, I'd ditch it and use another editor. Lame, but I'm being honest.
Listen, good tools are hard to come by and supporting those tools helps to ensure that they are there when you need them. Not supporting something that helps you make money endangers your ability to continue to make money. That's my $.02
Opinions on nagware aside, Sublime is a good tool and I did feel bad about using it to make a living and not contributing.. but I was also afraid to get too attached to a closed source editor. I think maybe sublime is kind of in a deadzone of being a nagware text editor that is free to use, but not an IDE with a huge feature set for an ecosystem that requires it, or an IDE that accesses some kind of propeitary vender-locked tech stack. For everything that's good about it, ultimately it's just a text editor and there are a lot of text editors of similar power out there if you're not looking for a sexy GUI.
So, I have no idea.
If he wanted to maximize the capture of money, instead of nagware it should be a exploding trial, perhaps for days of use instead of calendar days.
Probably the right price for Sublime Text is $49/year with upgrades included or, if not tecnically feasible, $99 permanent with no upgrade discounts. It might seem counterintuititive not to offer upgrade discounts, but Someone who has paid you once the full price is a lot more likely to pay you again the full price for a new version, especially at sub-$100 price point.
I payed for Sublime a long time ago for 2 reasons: 1) if I'm publishing plugins for it, I should probably have a legit license for it. 2) It's the best text editor out there for me, period. I use it enough I owe it to Jon to buy a license.
That said, I doubt I'll pay for any future versions licenses. I don't want to rely on closed source tools, and the editor/IDE arena has always been one of the areas I can't seem to go totally FOSS. Hopefully atom continues to improve; I might switch over when 1.0 comes out.
Then the project went silent, came back, but had this weird we're back but we are mostly telling it to paying customers, so it was a bit confusing what was going on. I'm kinda still waiting to see if I should switch editor or if the release of sublime3 will reawaken the plugin ecosystem.
tl;dr: bad excuses.
Now I use Atom, not the same hot keys but good enough for a few docs a month.
At this point though, I'm ready to move onto a more serious IDE.