In general I agree with what you're saying. I also use Uber and enjoy Uber a great deal. But I think it's important to understand that a) There's a very good chance that your fare is subsidized by venture capital and does not reflect a "true" fare and that b) this subsidization, like any subsidization, will drive non subsidized competitors from your marketplace which can result in c) Uber deciding to no longer subsidize the true cost of a fare and you having a marketplace with far less competition.