Heroku Redis GA and Introducing Heroku Data Links

> Fortune 500 companies spend months and years building software and databases to federate data to garner insights. With the one, two punch of Data Links and Dataclips, you’ll have a fully baked analytics solution in a fraction of the time.

Statements like this tend to irk me. They seem to be suggesting that what they've come up with solves the same problems that Fortune 500 companies are trying to solve with their own federation solutions. I get that it's marketing speak, but it seems rather heavy-handed to me.