I would suggest, though, that you think about why ESR is such a common name to you. He's a genius at self-marketing, and he's managed to set himself up as the arbiter of hacker culture while mostly just writing things about other people's code. Shanley is also a genius at self-marketing: although her goals are very different, it's useful for her political goals for you to think of her the way you do. If all you think of either of them is their online personas, you're being played, and they're winning.