Oh really?

http://www.euractiv.com/sections/transport/eu-truck-safety-a...

Volvo, for instance, began rolling out new designs in 2012, so it could be at a disadvantage if competitors introduce more up-to-date models in the near future.

Wait guys, we just brought out these shitty unsafe trucks recently, we can't be making safe ones already! We'll take 10 years, thank you very much.

Seriously, fuck them. They delay improved safety designs for trucks (with extremely mild changes, nonetheless) and then tell people to spray themselves with reflective plastic.

In retrospect, the gun analogy was way too tame. Gun manufacturers don't want kids killed, but Volvo is pushing for more of them to be run over.