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I think you are right on the money here, friend. Whenever I'm purchasing something online, I'm always curious how that transaction will take place... sometimes so much as just "test purchasing" the item to see what will occur if I actually decide to buy.

I think we already do this. The Wall Street Journal shows a brief purview of paywalled articles. And websites that have some conversion funnel constantly try to segment users into appropriate categories to better optimize the path towards payment.

Note that Demis Hassabis of DeepMind/Google is a coauthor on the linked study, they are actively working on integrating insights from neuroscience into their AI systems.