* United Launch Alliance: $110 million
* SpaceX: $63.5 million ($60 million * 18 total / 17 successful)
So SpaceX saves you $46.5 million per successful launch. If we assume that 1/18 SpaceX launches fail, then in the long run SpaceX wins as long as your typical payload cost is less than $46.5 * 18 = $837 million.
If we assume that the cost to replace the payload for a failed launch is less than the original payload (R&D costs are amortized, so it's likely that building a second payload is much cheaper than designing and building the first payload), then the break-even payload cost can be even higher.