In some ways, it feels like Twitch.tv.
I'm a little sad when I think of all these people making an 'exception' with twitch.tv by turning off their ad-blocks, by gladly giving $5 per month PER subscription (and some people subscribe multiple times on the same channel), by excusing a streaming website that still uses Flash and has a terrible, TERRIBLE user interface.
But it's all forgiven, because of the 'community'.
Well, that 'community' sold for a billion and you won't see a nickel for it.
Remember when Twitch was so much better than Youtube? Yeah... but the service is slowly changing to please corporate, and you won't have any say in it. New subscribe buttons no longer remove ads, they've added some music detection stuff that mutes videos, they no longer keep videos forever, they decide to ban 'cleavages', then games...
It's a one way relationship. The naive viewers are doing all these concessions for a company in which they have no equities.
Edit: Forgot to mention the new gamification of subscriptions "X suscribed for Y months in row!". That's pure genius. Evil, but still genius.