It takes zero effort to have your public relations department issue a press release claiming that your company "takes something seriously". That claim rings hollow when it comes right after you demonstrate the opposite. As I said in the other thread, these companies falling all over themselves to say how seriously they take security after they've been compromised are like companies gushing about how seriously they take quality--after issuing a major recall (or getting sued) over faulty parts. The proof is in the pudding.