I searched my old emails and indeed we called it "Finish Up Weekend." It was held May 10, 2013 at Work In Progress (in Las Vegas). I'll credit John Hawkins (9seeds.com) with the name.
Even though we'd never met and did everything via email, I still found it effective and built a site that made several hundred dollars and then sold down the track. Nothing lucrative, more than my hourly rate by hours spent.
Each night I did a tiny portion of the work:
- research keywords and write bullet points - decide on domain, buy domain and set up hosting - extend bullets to x paragraphs per page - create site with nav and pages - launch and paste in ad code
Each evening was about an hour.
MFA sites are a bit slimy and unfulfilling so I tend to favour other side projects these days.