Add in image registries and a decent CLI and the developer ergonomics are outstanding.
Technologies only attract buzz when they're accessible to mainstream developers on a mainstream platform. The web didn't matter until it was on Windows. Virtualization was irrelevant until it reached x86, containerization was irrelevant until it reached Linux.
Disclaimer: I work for a company, Pivotal, which has a more-than-passing interest in containers. I did a presentation on the history which you might find interesting: http://livestre.am/54NLn