"We also like to assign blame where it is due. However, doing so is often difficult. For example, our view on blame varies based on why females were discriminated against in our gender and jobs experiment. If Google allowed the advertiser to easily discriminate, we would blame both."
Google allowed the advertiser to easily discriminate
With demographic targeting in AdWords, you can
reach customers who are likely to be within the
demographic groups that you choose. Demographic
groups that you can choose from include:
* age
* gender
* parental status
For example, if your business caters to a
specific set of customers within a particular
age range, gender, or parental status, you may
want to target your ads to this audience because
they’re more likely to be interested in your
products or services.