Yes, these days it's really difficult to credibly market yourself as an innovative company without a pair of 20-something lumbersexual founders who haxored their way into an exposed-brick office in SoMa.
If Wealthfront really wants to prove that it's tech-driven, it should stop sharing technical knowledge[1] and organize more hackathons. Preferably hackathons in which the beer and laptop stickers flow freely.