production cost maybe? But yea, I wonder too. Anyways, it would be really nice for mining strange algorithms, especially if at that "price"
The FPGA in question seems to cost less than $2 here in Sweden in unit quantities (from Digi-Key: http://www.digikey.se/product-detail/en/ICE40UL1K-SWG16ITR50...), so at least that component by itself doesn't have to blow up the parts cost.