I suspect this is in part a side-effect of the Anglo-American (maturity-mismatched) banking system, which keeps long-term interest rates artificially low, leading to higher time preference.
Words like "Artificial vs. natural" attempt to ascribe illegitimacy to what is mostly a policy difference.
If your own internal rate is higher than the public one, then indeed you should borrow to consume (or put off saving).
Companies only care about the public rate---if they have a higher rate of reliable return internally, they can keep borrowing money to invest until there's an equilibrium. A low interest rate makes companies more forward looking.