When you consider reward/(risk*effort) rather than just risk/reward it wouldn't surprise me if lotteries came out on top.
But... the thing you don't get from a lottery is a statement like this: my life-partner and I met through PoF almost ten years ago, and I will be forever grateful to Marcus for building the site that made that possible.
We had both been on other sites previously, and we had actually seen each other's profiles on other sites in the year or two before we met while we were both in a post-divorce dating phase, but PoF had the right mix of features that it happened to be where we actually connected with each other.
As I recall, I saved her profile for later consideration at one point, and the site (unbeknownst to me) notified users when that happened, so she looked at my profile and contacted me with something along the lines of, "Don't hesitate, I won't be here long!" I didn't, and she wasn't.
Now, I agree that accolades from strangers doesn't necessarily balance off time not spent with your family, but it is another factor in the overall equation, knowing you've made the world a better place for a lot of people.