It means ignoring copyright on their content.

I have done this, and honestly I got only two emails from major brands. In fact I got half a dozen emails from smaller brands wanting to be featured on it. I got also a couple of brand monitoring company who would use the product. If you are interested just email me and I will share more information with you.

Edit: When I say I have done this, I mean for two years, almost three. I saw from my Clicky stream the companies that would visit the site, and they included several of the brands whose content I was republishing.